MOB Beauty

 

Case Study: MOB Beauty

Building and Scaling TikTok Shop Operations for Sustainable Growth

Client

MOB Beauty

Industry

Beauty & Cosmetics

Challenge

MOB Beauty had a strong product offering and mission-driven brand identity but needed a more structured TikTok Shop operation to scale revenue, improve creator performance, and increase operational efficiency.

The brand required support across affiliate recruitment, creator management, campaign execution, product strategy, reporting, and day-to-day TikTok Shop operations.

Strategy

The Arsenal served as an extension of the brand's TikTok Shop team, overseeing the systems, processes, and creator ecosystem required to support long-term growth.

TikTok Shop Operations

  • Managed day-to-day TikTok Shop performance
  • Coordinated affiliate and creator initiatives
  • Supported campaign launches and promotional calendars
  • Monitored sales performance and operational KPIs
  • Optimized creator workflows and reporting systems

Affiliate & Creator Growth

  • Recruited and activated creators aligned with the brand
  • Built outreach and onboarding systems
  • Managed affiliate communications and relationship development
  • Increased participation from high-performing creators
  • Created scalable processes for creator retention

Revenue Growth

  • Focused on creator-generated sales opportunities
  • Identified top-performing affiliates and scaled partnerships
  • Improved creator conversion rates through performance tracking
  • Developed repeatable systems for sustainable GMV growth

Results

  • Increased creator participation across TikTok Shop campaigns
  • Recruited and activated 100+ creators and affiliates
  • Generated hundreds of pieces of creator-generated content
  • Improved creator response and activation rates
  • Established scalable systems for affiliate recruitment and management
  • Increased creator-driven revenue contribution across the platform
  • Built a foundation for long-term TikTok Shop growth

Services Provided

  • TikTok Shop Management
  • Affiliate Program Management
  • Creator Recruitment
  • Influencer Marketing
  • Campaign Operations
  • Performance Reporting
  • Creator Community Building
  • Social Commerce Strategy

Key Outcome

MOB Beauty transformed its TikTok Shop operation from a collection of individual creator partnerships into a structured growth channel powered by affiliate recruitment, creator management, operational excellence, and performance-driven execution.