Case Studies Shakawear

Industry

Streetwear & Apparel

Challenge

Despite having strong brand recognition and established wholesale distribution, Shaka Wear had not fully unlocked TikTok Shop as a revenue channel. The brand needed a scalable affiliate program, consistent creator-generated content, and a system to drive predictable GMV growth.

Strategy

The Arsenal owned TikTok operations for ShakaWear. Also built and managed a comprehensive affiliate marketing ecosystem focused on performance-driven creators.

Affiliate Recruitment

• Recruited and onboarded thousands of TikTok creators
• Built outreach systems to identify high-converting affiliates
• Created creator activation workflows
• Established commission and incentive structures

Creator Community Building

• Developed a creator engagement program
• Managed ongoing communication with affiliates
• Built relationships with creators across fashion and lifestyle niches
• Increased creator retention through personalized support

Revenue Optimization

• Identified top-performing creators and scaled partnerships
• Optimized product visibility through creator content
• Tracked affiliate performance and conversion metrics
• Focused resources on creators driving measurable sales

Results

• Increased TikTok Shop revenue from approximately $5,000/month to over $500,000/month
• Generated more than $7M+ in creator-driven GMV
• Managed 700+ active affiliates
• Built an 4500+ creator network
• Increased monthly order volume by over 650%
• Established TikTok Shop as a major revenue channel for the brand

Services Provided

• Affiliate Program Management
• Creator Recruitment
• Influencer Marketing
• TikTok Shop Growth Strategy
• Community Building
• Performance Marketing