Case Study: Walking Tamales

Driving Revenue Growth Through Affiliate Recruitment & Influencer Marketing

Client

Walking Tamales

Industry

Food & Beverage

Challenge

Walking Tamales wanted to increase online sales and expand customer acquisition through influencer marketing but lacked a structured affiliate program and scalable creator acquisition process.

Strategy

The Arsenal implemented a creator-driven sales strategy focused on recruiting affiliates, increasing content output, and converting creators into long-term brand advocates.

Affiliate Recruitment

• Identified and recruited creators aligned with the brand's target audience
• Built outreach systems to consistently onboard new affiliates
• Created creator activation workflows to accelerate content production

Influencer Management

• Managed ongoing creator communications
• Supported affiliates with promotional opportunities and campaign direction
• Developed systems to improve affiliate retention and participation

Revenue Optimization

• Tracked creator performance and sales contribution
• Focused resources on top-performing affiliates
• Increased content volume from proven converting creators
• Turned one-time creators into recurring brand partners

Results

• Increased online sales by 220%
• Recruited 75+ affiliate creators
• Generated 300+ creator-generated content assets
• Increased monthly creator-driven orders by 185%
• Improved affiliate retention by 3x
• Established a repeatable creator acquisition and activation process

Services Provided

• Affiliate Program Management
• Influencer Marketing
• Creator Recruitment
• Community Building
• Social Commerce Strategy
• Performance Marketing

Key Outcome

Walking Tamales successfully transitioned from sporadic influencer collaborations to a structured affiliate program that consistently generated content, sales, and repeat creator participation.