Case Studies Shakawear
Industry
Streetwear & Apparel
Challenge
Despite having strong brand recognition and established wholesale distribution, Shaka Wear had not fully unlocked TikTok Shop as a revenue channel. The brand needed a scalable affiliate program, consistent creator-generated content, and a system to drive predictable GMV growth.
Strategy
The Arsenal owned TikTok operations for ShakaWear. Also built and managed a comprehensive affiliate marketing ecosystem focused on performance-driven creators.
Affiliate Recruitment
- Recruited and onboarded thousands of TikTok creators
- Built outreach systems to identify high-converting affiliates
- Created creator activation workflows
- Established commission and incentive structures
Creator Community Building
- Developed a creator engagement program
- Managed ongoing communication with affiliates
- Built relationships with creators across fashion and lifestyle niches
- Increased creator retention through personalized support
Revenue Optimization
- Identified top-performing creators and scaled partnerships
- Optimized product visibility through creator content
- Tracked affiliate performance and conversion metrics
- Focused resources on creators driving measurable sales
Results
- Increased TikTok Shop revenue from approximately $5,000/month to over $500,000/month
- Generated more than $7M+ in creator-driven GMV
- Managed 700+ active affiliates
- Built an 4500+ creator network
- Increased monthly order volume by over 650%
- Established TikTok Shop as a major revenue channel for the brand
Services Provided
- Affiliate Program Management
- Creator Recruitment
- Influencer Marketing
- TikTok Shop Growth Strategy
- Community Building
- Performance Marketing